ABOUT FUNKY MARKETING
From a Facebook group to Funky Enterprises
THE STORY
2020. Nemanja Živković starts Funky Marketing in Novi Sad, out of a Facebook group of 3,000 marketers and his own LinkedIn profile. No ads, no outbound. 47 inbound B2B deals in the first year, 65 in the first eighteen months.
2021 to 2023. The agency grows into a team. Demand generation, content and LinkedIn for B2B SaaS and tech companies across Europe and North America. The podcast starts. In 2022 we run an interview series with the best marketers in the region, in Serbian. In 2023 LinkedIn names Nemanja a Top 10 Global Marketing Voice.
2024. The lesson from more than 100 engagements: a campaign fixes one team. The money goes missing between marketing, sales and customer success, and nobody owns that space. Selling marketing on its own stopped being enough.
2025. We launch Funky Enterprises, a commercial system partner. Senior partners instead of a staffed agency, one system instead of four vendors, a retainer plus a share of the result. Funky Marketing remains the Serbian company behind the work for clients invoiced in Serbia.
WHO RUNS IT
NEMANJA ŽIVKOVIĆ
Founder of Funky Marketing (2020). Strategy Director and Senior Partner at Funky Enterprises. Author of the weekly Commercial Systems newsletter, co-author of “S LinkedInom na ti” (2025), host of the Funky Enterprises Show, columnist at BIZLife.
2020 TO 2024
Clients
FAST-GROWING TECH STARTUPS
UserGuiding, Planergy Software, Finspot, Spark Works, StrategyBox.
ESTABLISHED B2B COMPANIES
NIS Gazprom Neft, Ciklopea, Impact Hub Belgrade, Signet World, Kamatica.rs, Bizplaner, NiCat Cluster, INSIDER.
SERVICE-BASED TECH COMPANIES
HTEC Group, Vega IT, Represent Communications, Omnes Group, Digital Supply Chain Institute.